How We Turned $100 Into $10M With Facebook Publishing: 10 Lessons Learned in 10 Years
We made over $10mm in 10 years from Facebook publishing, starting with an investment of $100 and some sweat equity.
Here are 12 things we learned over the years and how we did it…
1. Be Aggressive
Make mistakes. Fail fast and iterate faster. Start small and scale quickly as you start generating results.
But don’t get too aggressive! Otherwise it WILL blow up in your face.
I sold my shares in one of these companies years ago and the new owners got so aggressive with the systems and strategies left to them that there was an expose about them in a major news outlet, took down a whole network and resulted in Facebook releasing new policies. Don’t be like that.
2. Learn From Others
Learn from people who are smarter, more experienced and with stronger assets than you.
We were taught by the best of the best, most elite players in the industry, until we overtook them.
Now we’re partners and now we’re passing it on to others.
3. Create Partnerships
Create partnerships with top tier players.
Start with smaller ones and work your way up as you build leverage.
Offer to manage others’ assets in exchange for a revenue share.
People won’t pay you money as a service, but they will gladly pay you when you put your money where your mouth is and work on a 100% performance basis.
4. Share Value
Share as much value as you can with others and give them amazing insights.
This will build your relationships with them and they will introduce you to amazing players in the industry, some of which will be game changers or will open up opportunities you would have never imagined before.
5. Create Viral Content
The formula is simple but powerful: focus on creating super viral content that sparks emotion, conversation, and sharing.
Publish it before anyone else does so you capture the first wave of attention, and then strategically distribute it through your key partners, collaborators, and networks.
By combining speed with smart partnerships, you maximize visibility, extend your reach far beyond your own audience, and unlock the full revenue potential of every post.
6. Diversify Your Assets
Always diversify across as many assets and income streams as possible.
Relying on just one page, one platform, or one source of revenue is risky because volatility and algorithm changes are inevitable.
By spreading your efforts across multiple pages, niches, and monetization methods, you create a safety net that protects your business and ensures you stay ahead no matter how the landscape shifts.
7. Create Content Syndication
Create content sharing and syndication deals with other major players in your niche.
By piggybacking on their larger audiences, you can supercharge the growth of your smaller assets and accelerate reach far faster than going it alone.
As your own pages and platforms grow, return the favor by supporting smaller partners—this creates a win-win ecosystem where everyone benefits and long-term partnerships flourish.
8. Keep Your Margins Low
Keep your margins as high as possible and run your operation lean, aiming for 80% or more.
High revenue means nothing if your expenses eat it up, and too high of a burn rate will eventually kill your business.
By staying disciplined with costs and focusing on efficiency, you build a stronger, more sustainable foundation that can weather changes, scale faster, and keep profits healthy over the long term.
9. Position Yourself
Position yourself as a proper, organized, and differentiated value-added enterprise so that larger players have confidence in your professionalism and your ability to scale.
Show them that you’re serious, structured, and ready to do business at a higher level.
At the same time, avoid acting too corporate—keep the flexibility, authenticity, and entrepreneurial edge that makes you agile and appealing to partners.
10. Be The Best You Can Be
Strive to be the absolute best you can possibly be, not just within your niche but across the entire industry.
When you consistently set the standard for quality, innovation, and reliability, others will naturally gravitate toward you.
By becoming the go-to leader in your space, you attract opportunities, partnerships, and growth without having to chase them.
Resources to help you grow
Facebook Elite Consulting → Insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Get $750 off by mentioning this newsletter.
Turnkey Management for Facebook, Google Discover, Syndication and Ads → Maximize traffic and profits from your all your digital publishing assets with tailored programs that fit your strategy. We work on a 100% performance basis.
NewBomb → Analyze, Publish and Share Viral Posts before they go Viral. Get 25% off your first month with code BREAKINGNEWS.