2025/2026 Facebook Publishing Predictions Every Digital Publisher Must Know
If you make money online through publishing, this might just be the most important thing that you’ll read all year…
Avoid this information at your own risk
1. Fact Checking
The fact-checking program is terminated and replaced by Community Notes:
In January 2025 Facebook (and Meta) announced that they were terminating their horrendous fact-checking program in favor of the much more robust and fair Community Notes program.
This is arguably the biggest shift in the ecosystem that they’ve done…ever.
The previous fact checking-program resulted in constant false positives, whether your content being incorrectly flagged as fake news for simply posting satirical posts, or for your content being flagged as fake news because it simply didn’t align with the fact checkers political viewpoints.
Whenever you would get a fact check violation, the violation would impact you on a Page level and sometimes even on an Account level.
Post one wrong thing and suffer the consequences for months or years. With Community Notes, you will simply get a note on the individual post itself and the reach of only that singular post will be throttled.
Your Page or Account will only be throttled if you post too many things that get Community Notes.
This will allow the open sharing of more content than ever before with people not having to be scared to death of sharing something that might be misinterpreted by someone in a foreign country.
More varied content = more reach potential = more earnings potential. Probability: 100% – it’s already happened and is being rolled out to all users.
2. Old Violations Removed
Old violations will start to be removed, from fake news to spam to nudity violations: Facebook was also known to send out erroneous spam violations that would impact your Page and Account.
Get too many of them and your page gets shut down. At the very least, your page will be throttled.
As just one of millions of examples, we know of massive Facebook pages that shared a picture of a boy on a beach and got a violation for ‘child exploitation’ (the actual violation was actually written as something much worse but I don’t want to write it here for fear of being throttled).
As Facebook shifts moderation systems, you should expect for all of your previous violations to be removed and for pages to be able to have a clean break.
This will result in massive reach spikes across the board for any page that’s been throttled previously.
Probability: 80% – it’s already started and we strongly believe this ‘great reset’ will happen for everyone in the coming months.
3. New Content Moderation
Facebook will move to an even more Libertarian content moderation policy similar to its ‘Golden Years’ era in the 2010’s: Political content was banned for years, and is now allowed.
Satirical content is now allowed again. Sharing divisive content is now allowed again.
Back in the 2010’s any Page could share whatever the hell it wanted to, fake or not, and page owners would be generating hundreds of thousands of dollars a month all the time, if not millions.
Although you will not be able to aggressively share fake news, you will be able to stretch the limits on what is presented and offer more sensational frames for the content you’re distributing.
For those that take advantage of this, they will earn more money they’ve ever seen in their lives, all from Facebook revenue. Probability: 95% – it’s already happening and is only getting stronger from here.
4. New Revenue Share Programs
Facebook is going to release standardized and transparent guidelines to join their revenue share programs:
Zuckerberg steals from all of the major social media platforms and they all rip each other off.
They stole the ‘For You’ feed from TikTok. They stole ‘Stories’ from Snapchat. They stole video uploads from YouTube.
They just stole Community Notes from X. They also stole the idea of being a true free speech platform from X as per all the latest policy shifts.
I can keep going… Why is this relevant?
Well, all the other social media platforms that offer revenue share programs tell publishers the EXACT guidelines they need to meet in order to qualify for their revenue share programs.
YouTube tells you exactly how many views and subscribers you need, as does X.
Expect the same thing to happen with Facebook, as they will need to work harder than ever before to acquire the best possible talent and publishers to join their platform.
This will allow Facebook publishers to scale their assets with clarity and confidence more than ever before. Probability: 75%
5. Better Opportunities for Creators
Facebook is going to be COOL again and to reclaim its position as the most important social media network by far:
Although Facebook still has by far the most active monthly users relative to any other social media platform, it lost a lot of its coolness factor in recent years. It’s become known as a platform for ‘boomers.’
As Zuckerberg said, he is taking Facebook back to its “OG days” – the days when everyone thought there’s something wrong with you if you weren’t on this platform.
The days when all of your friends were actively checking their feeds and interacting with massive amounts of content.
The days when you checked Facebook multiple times a day if not hourly to get your latest news fix.
The days when Facebook felt free and wild and useful. Expect to see the younger generations come back to Facebook in droves.
It will start with the more conservative right-leaning folks due to the latest moderation policies (which is okay because this audience pays MUCH MORE), but it will bleed into everyone from every political and human spectrum. The Golden Age is coming back, baby! Probability: 75%
6. Bigger Page Followers = More Opportunities
The size of your Facebook following will matter more than ever once again:
Many of been saying (and seeing) that their Facebook followings don’t matter anymore.
At least, they don’t matter as much as before. This is about to change once again as Facebook goes back to its OG days when the larger the Page following meant the more people you can reach.
This will also put Page owners back on the treadmill of working as hard as possible to grow their followings, whether through organic means or through paying for Likes through an ad campaign.
Not only will Facebook make more money from us publishers and the ad revenue we produce this way, but we’ll end up making more money as a result as well.
Everybody wins! Even if we have a few extra sleepless nights as a result. Probability: 80%
7. Promoting News Content
Facebook will stop throttling link share posts as much as before and allow + promote more news content:
Somewhere along the way Facebook decided that it would be easier to stop promoting news content due to how difficult it was to properly fact check this kind of content.
For example, when you think about it, what is ‘fake news’ even? And how does it account for differing opinions?
Instead of answering these questions, they decided it would be easier to stop supporting news content on the platform.
What they messed up on completely was the fact that news content is some of the most important type of content out there, causing users to visit the platform over and over again many times a day.
They especially realized this with the massive growth X is experiencing which is primarily a news platform.
I don’t know about you, but I check X at least 30 times a day to get my news fix (see: addiction).
This type of obsession is what Facebook used to have with its users until they stopped promoting news content as much.
Finally, since news content almost always contains links to a publisher’s or news organization’s website, they will need to allow for more link shares and less throttling of this kind of content.
Yes, it will result in people spending less time on the website on a per-post basis, but it will also result in users visiting Facebook magnitudes more than before, thus the total amount of minutes spent on Facebook will go up dramatically.
This will also create a much larger dependancy on Facebook from publishers, all of which Zuckerberg wants. Once again, this is taking things back to the OG days.
Probability: 60%
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