Major Facebook Algorithm Update Targets Spammy and Clickbait Content — Here’s What Publishers Need to Know

If you do any of these things – STOP right away!

Meta is continuing to work to improve its user experience. This will impact a small amount of publishers, but ones who do extremely annoying things that game the system in low quality ways.

We know inside out what all these people do, and you really don’t need to do these crap tactics to get ahead in the game.

Here’s what they’re rolling out…

1. Lowering the Reach of Accounts Sharing Spammy Content

Some accounts post content with long, distracting captions, often with an inordinate amount of hashtags.

While others include captions that are completely unrelated to the content – think a picture of a cute dog with a caption about airplane facts.

Accounts that engage in these tactics will only have their content shown to their followers and will not be eligible for monetization.

2. Investing More to Remove Accounts That Coordinate Fake Engagement and Impersonate Others

Spam networks that coordinate fake engagement are an unfortunate reality for all social apps.

We’re going to take more aggressive steps on Facebook to prevent this behavior.

For example, comments that we detect are coordinated fake engagement will be seen less.

We also continue to monitor and remove fake pages that exist to inflate reach – in 2024 we took down more than 100 Million fake Pages engaging in scripted follows abuse on Facebook.

Along with these efforts, we’re also exploring ways to elevate more meaningful and engaging discussions.

For example, we’re testing a comments feature so people can signal ones that are irrelevant or don’t fit the spirit of the conversation.

3. Continuing to Protect and Elevate Creators Sharing Original Content

“The content that creators share is an expression of themselves.

When other accounts reuse their content without their permission, it takes unfair advantage of their hard work.

We continue to enhance Rights Manager to help creators protect their original content.

We’re also providing guidance to help creators making original, engaging content succeed on Facebook.

Meta’s platforms are built to be places where people can express themselves freely.

Spammy content can get in the way of one’s ability to ultimately have their voices heard, regardless of one’s viewpoint, which is why we’re targeting the behavior that’s gaming distribution and monetization.

We want the creator community to know that we’re committed to rewarding creators who create and share engaging content on Facebook. This is just one of the many investments to ensure creators can succeed on Facebook”

In other words, if you continue to work above board and do the many things that we recommend for you to do in our posts here on X (and especially in our Elite Consulting program), you will do amazing from an engagement and revenue perspective.

In fact, all of these updates will eliminate a huge chunk of your competition (remember, newsfeed space is limited) so it will allow your higher quality posts to be seen much more.

Read the full article here

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