How To Get Approved for Content Monetization Program and Earn up to $35K/Month

Since 2017, over 4 million creators have earned from Facebook’s monetization programs, and payouts crossed $2 billion in the past year alone. And yet, getting in isn’t as easy as uploading a few viral clips. The new unified monetization beta has raised the bar with invite-only access and tight eligibility filters, leaving many creators wondering how others are cashing out $1,000 to $35,000 a month while they’re still stuck at “not eligible.”

We have analyzed Facebook from a vantage point few others have. We oversee and support a publishing network with a collective audience of 250 million+ followers across dozens of partners, giving us real-time visibility into algorithm changes, monetization triggers, and policy shifts long before they become public knowledge. 

Here’s the big picture: Meta’s latest update, rolled out on August 31, 2025, merges In-Stream Ads, Ads on Reels, the Performance Bonus, and Stars into a single dashboard. It means creators can finally earn across Reels, long-form videos, photos, text posts, and Stories, without juggling multiple approval processes. It’s the most unified earning ecosystem Facebook has ever built.

But there’s a catch.

The invite-only beta means access is still limited. Meta is rewarding the pages that look like businesses: consistent, compliant, and original. The ones that know how to treat content like a product. Then sell it like one.

This guide breaks down how to join them. We’ll cover eligibility, step-by-step approval, the top rejection fixes, and the growth hacks our team uses to get pages approved and scaling fast.

If you’re serious about unlocking Facebook’s monetization, and building a real publishing business with margins north of 90%, this is your roadmap.

What Is Facebook’s Content Monetization Program?

In 2025, Facebook finally did what publishers had been waiting for: it merged all monetization tools into one unified program. It’s like the “Pro” version of Facebook for creators: one dashboard, one payout system, and one set of rules across every content format.

The new Content Monetization Beta combines what used to be separate tools (In-Stream Ads, Ads on Reels, Performance Bonus, and Stars) into a single, performance-driven ecosystem. No more jumping through separate approvals or wondering which feature your page qualifies for. If you’re in, you can monetize everything you post: Reels, long-form videos, photos, text updates, and even Stories.

This beta started as invite-only, rolled out to about 1 million creators worldwide, with open enrollment expected by late to mid-2026 (Source: Meta Creator Monetization Update, Aug 2025). Invites prioritize creators who’ve already met Meta’s core thresholds, meaning strong engagement, original content, and audiences concentrated in Tier 1 countries like the U.S., UK, and Canada.

Image via Meta

How the Latest Program Works

In this unified system, earnings depend on engagement and view time, not just reach. Every content format contributes to your payout. Meta calculates revenue shares from ads shown alongside your posts, bonuses for high-performing original content, and tips from fans through Stars.

Here’s a simplified view of the revenue structure:

Content Type Monetization Method Avg. Earnings
Reels / Videos Ads on Reels / In-Stream Ads $500–$5,000 per month (high performers: $0.02–$0.06/view)
Photos / Text Posts Performance Bonus $200–$2,000 per month
Live / Stories Viewer Gifts (Stars) $100–$1,000 per session ($0.01 per Star)

(Sources: Meta for Creators, ActionSprout 2025 Monetization Survey)

Note: These numbers are platform averages; they factor in thousands of pages that post irregularly or without a strategy. And this significantly lowers the mean. Professional publishers running data-driven content systems often generate meaningfully higher monthly earnings, especially when operating multiple pages.

For publishers, it’s a turnkey business model with 90%+ margins when run with original content and strategic audience building. As we often say: Sharing viral content is the quickest way to get approved. 

Why This Update Matters

The 2025 rollout levels the playing field for serious publishers. Instead of chasing multiple monetization approvals, creators can now build a single, scalable revenue stream that rewards consistency and originality. 

Meta is positioning Facebook to rival YouTube and X in transparency and payouts. And we predict a 75% probability that Meta will soon introduce full public guidelines similar to YouTube’s monetization model 

For digital publishers and brand-owned pages, that means one thing: Facebook is back in the monetization game. And this time, it’s built for scale.

Learn more about the beta directly from Meta at creators.facebook.com

Facebook Content Monetization Eligibility Requirements

Before you can tap into Facebook’s Content Monetization Program, you need to pass Meta’s updated eligibility filters. It’s the make-or-break step most creators underestimate.

Now, approval isn’t just about having viral content. Meta’s invite system looks at your entire publishing setup, from Page history and admin location to content originality and engagement health. If your foundation’s weak, you’ll stay stuck in “Not Yet Eligible” purgatory no matter how many views you pull.

Let’s fix that.

Core Eligibility Criteria

Here’s what you need to qualify for the unified beta:

  • Age: 18+
  • Country: Must be in an eligible country (e.g., USA, UK, Canada, Australia, major Tier 1 markets).
  • Page / Profile Type: Must use Professional Mode (for profiles) or a Facebook Page that’s at least 90 days old.
  • Followers: Minimum of 10,000 followers.
  • Engagement Metrics:
    • 600,000 minutes of watch time across all videos in the past 60 days, or
    • 30,000 1-minute views on 3-minute (or longer) videos.
  • Content Activity: At least 5 active video uploads in the past 30 days.

If your Page meets these, you’ve cleared the first gate. But that’s only the start.

Policy Compliance and Content Integrity

Meta’s algorithms don’t just check metrics, but they also audit what you post. Every video and caption is scanned for originality, tone, and advertiser safety. That means:

  • Original content only. Reposts or compilations get throttled.
  • Stay advertiser-friendly. Avoid hate, violence, misinformation, or explicit material.
  • Respect Meta’s Partner Monetization Policies and Community Standards.
  • Steer clear of controversial niches (war footage, serial killer content, graphic imagery).

We warned about this earlier this year on X: Avoid controversial niches for faster approval.

If your Page keeps getting rejected despite strong numbers, it’s usually a compliance problem, not a performance one. Meta rewards safety and predictability. You don’t need to play it “boring.” Just clean, original, and engaging.

Beta Access and Invites

In the rollout, access isn’t random.

Invites are systematic and data-driven. Meta’s backend ranks pages based on eligibility probability. Pages with strong originality scores, Tier 1 audience ratios, and active admin accounts are pushed higher in the invite queue.

If you’re not invited yet, go to your Professional Dashboard → Monetization → Express Interest. 

This signals Meta that your Page is ready for review when the next beta batch opens.

Your Monetization Readiness Checklist

Before applying, run a quick self-audit:

  • Is your Page or Profile in Professional Mode and 90+ days old?
  • Do you have at least 10K followers?
  • Are your followers primarily from Tier 1 countries (USA, UK, Canada)?
  • Have you uploaded 5+ original videos in the last 30 days?
  • Do you have 600K+ minutes watch time or 30K 1-min views on 3-min+ videos?
  • Have you avoided controversial or distressing topics?
  • Is your content free of reused clips or copyrighted material?
  • Have all admins verified their identities and live in eligible regions?

Remember: approval is less about luck and more about looking like the kind of creator Meta wants to pay.

Step-by-Step Guide to Getting Approved

Getting approved for Facebook’s Content Monetization Program isn’t about gaming the algorithm. It’s about looking like a business Meta can trust. The approval process is structured, data-driven, and surprisingly predictable once you understand what triggers the review system.

We’ve distilled the process into four practical steps used by our own clients who’ve gone from “not eligible” to earning $5K–$8K/month within 60–90 days. 

Step 1: Set Up for Success

First, activate Professional Mode (for profiles) or verify your Facebook Page under your business name.

Link your payout account through Meta Business Suite → Payout Settings.

Before you post anything, make sure all admins:

  • Have verified accounts in eligible countries
  • Have two-factor authentication enabled
  • Are actively managing the Page (no ghost admins)

Remember: Consistency and originals are key while waiting.

Meta’s algorithm uses early activity patterns to assess “authenticity.” A Page that looks automated, inactive, or spam-linked often gets deprioritized before review even begins.

Step 2: Build the Right Metrics

You can’t get approved if your metrics aren’t there. And yes, Meta checks the last 60 days only. That means every new upload counts.

Your short-term goals:

  • Post 5+ original videos per month (preferably 60–90 seconds or longer).
  • Curate high-performing clips
  • Hit 10K+ followers and 600K+ minutes watch time (or 30K 1-min views on longer videos)

Step 3: Apply via Creator Studio

Once your Page qualifies, head to Creator Studio → Monetization → Apply.

You’ll see one of three statuses:

  1. Eligible and Invited – Instant access to the beta dashboard.
  2. Eligible but Not Invited – You can express interest and wait for the next beta wave.
  3. Ineligible – You’ll need to fix compliance issues before reapplying.

The review typically takes 1–4 weeks, but for beta invites, expect up to 90+ days.

Upload a dashboard screenshot showing metrics if you plan to appeal later. It helps Meta’s reviewer team verify your engagement data manually.

Step 4: Monitor and Appeal

After submission, use the Monetization Eligibility Checker in Creator Studio. If you get rejected, don’t panic! You can appeal.

Here’s how to handle it:

  1. Audit your recent content for reused or policy-breaking material.
  2. Remove flagged posts (especially anything with reused TikTok watermarks or sensitive visuals).
  3. Reupload new originals to reset your Page’s originality ratio.
  4. Appeal within 30 days; attach your new content as proof of compliance.

Meta’s appeal reviewers love clear fixes. The faster you act, the better your odds.

We’ve seen pages go from rejected to approved in under five weeks after reworking their content strategy, including a pet niche Page that scaled to $8.5K/month post-approval:

Common Rejection Reasons and How to Fix Them

Even top-performing Pages get rejected. Meta’s new unified monetization beta comes with stricter filters. Meaning, one small compliance issue can shut down your approval for months.

We’ve audited hundreds of Pages, and the pattern is always the same. Rejections usually trace back to one of three problems: originality, violations, or ineligible admins. Let’s dissect them and fix them for good.

Quick Summary

Issue Why It Happens How to Fix It
Reposts or compilations Low originality score Delete and replace with new edits, captions, or commentary
Disturbing/controversial content Violates advertiser policies Remove flagged posts; rebuild with safe topics
Admins in ineligible countries Regional mismatch Reassign admin roles to eligible users
Low engagement Algorithmic penalty Increase post frequency and diversify formats

1. Non-Original Content

This is the #1 reason creators get flagged. Facebook’s originality score (yes, it’s real) measures how much of your content is repurposed.

If your Page is filled with watermarked clips, TikTok reuploads, or compilation videos, your reach and eligibility tank fast.

We said it best on X: 

Fix it:

  • Delete or archive non-original videos.
  • Repost your best-performing themes using raw or self-edited clips (even voiceovers count as original context).
  • Source trending topics and rebuild your feed with unique, commentary-style content.

2. Policy Violations and Sensitive Topics

Meta’s Partner Monetization Policies are tighter than ever. Rejections often cite “limited monetization” or “content not suitable for advertisers.” This usually means your Page touched a red-zone topic.

We’ve seen it happen across categories like:

  • Crime and war footage
  • Serial killer documentaries
  • Disturbing imagery or distressing language
  • Political controversy

We’ve warned about this:

Fix it:

  • Audit your feed in Creator Studio → Content Library → Monetization Status.
  • Remove or hide flagged videos.
  • Replace with advertiser-safe originals (pets, lifestyle, productivity, food, humor, travel).
  • Reapply once your content library shows 90%+ compliant videos.

Advertisers control the revenue. The algorithm rewards Pages that protect brand safety.

3. Ineligible Admins or Low-Quality Engagement

Even if your content’s flawless, ineligible admins can ruin your odds. Meta checks whether Page admins are in eligible countries and whether their profiles are active. Pages with non-USA/Tier 1 admins or outdated Business Manager links often fail approval silently.

We’ve flagged this issue before: Non-USA admins can block eligibility. 

Fix it:

  • Audit admins in Settings → Page Access → People.
  • Remove inactive or ineligible admins.
  • Make sure your primary Page admin is from an eligible country (USA, UK, Canada, Australia).
  • Reapply after cleanup.

You can also review Meta’s own appeal guide here.

Proven Strategies to Fast-Track Approval

You’ve met the requirements. You’ve fixed your rejections. Now it’s time to speed things up.

Facebook’s invite system rewards momentum: consistent uploads, clean engagement, and professional-looking Pages. The algorithm doesn’t just measure what you post; it measures how you grow. Here’s how to accelerate that growth and earn your invite faster.

1. Organic Growth: Diversify Your Formats

Facebook’s new monetization beta favors creators who post in multiple formats: Reels, videos, and text updates. That’s because it signals that your Page behaves like a publisher, not a repost hub.

Our playbook:

  • Mix Reels (for fast reach) with text/photo posts (for engagement depth).
  • Use trending formats to curate high-performing originals across multiple niches.
  • Post at least once a day for 30 consecutive days before applying.

The result: a stronger “authenticity score” and a higher chance of being fast-tracked into the beta.

2. Paid Boosts: Buy Data, Not Just Reach

Meta’s invite algorithm uses engagement data to spot rising creators. Running small ad campaigns accelerates that data collection.

We’ve tested this extensively and shared the results on X: Follower ads at $0.005–$0.02 per USA follower can take you from 0–100K efficiently.

That’s not vanity, that’s infrastructure. By running follower growth ads targeting Tier 1 audiences (U.S., U.K., Canada), you:

  • Improve your Page’s CPM value
  • Strengthen your demographic quality score
  • Push yourself into Meta’s preferred payout brackets

In short, you’re not “buying followers.” You’re buying eligibility.

3. Collaboration and Cross-Promotion

Smart publishers don’t grow alone. They partner with adjacent Pages, share content through collabs, and cross-promote audiences.

Here’s the formula we use:

  1. Find Pages in complementary niches (e.g., pets + lifestyle, health + motivation).
  2. Offer content swaps: one post shared on both Pages with credit tags.
  3. Use collaboration posts (Meta’s native feature) to combine audiences.

These partnerships increase reach velocity, one of Meta’s most underrated approval metrics.

4. Replicate What Works

You don’t have to reinvent the wheel. We scaled one of our clients’ pet pages from $0 to $8.5K/month by testing, analyzing, and replicating the same top-performing Reels framework across niches.

The key is iteration:

  • Keep a Content Scoreboard: track views, shares, watch time, and follower gain.
  • Double down on any post that hits 3× your baseline metrics.
  • Recreate variations with small tweaks in visuals or captions.

That’s how publishers move from “occasional viral” to “systematically viral.”

5. Follow a Publisher-Grade System

If you look at the Pages consistently earning four- and five-figures per month, you’ll notice something. 

They don’t rely on inspiration or luck. 

They run playbooks, use publishing tools, and automate the boring parts of distribution.

You can build similar systems from scratch. Or plug into existing ones trusted by large publisher networks. Either way, structure wins. And on Facebook, structured publishing is one of the clearest monetization signals.

Maintaining Eligibility and Scaling Earnings

Getting approved is step one. Staying approved, and turning it into real revenue, is where the real game begins.

Meta’s Content Monetization Program rewards consistency and compliance. But it’s also ruthless with enforcement. One violation, and your payouts can pause overnight. Here’s how to protect your eligibility and keep your earnings scaling.

1. Stay Audit-Ready

Meta runs silent audits on active monetizing Pages every few weeks. Pages that suddenly shift tone, post frequency, or niche often trigger re-reviews.

Your best move: self-audit before they do.

  • Use the Monetization Eligibility Checker regularly.
  • Keep your content-to-original ratio above 80%.
  • Remove old content that might violate updated advertiser rules.
  • Monitor admin roles; ineligible admins can still tank your status.

Don’t test the limits of Meta’s tolerance; their AI moderation is tighter than ever.

2. Protect Your Earnings Stream

You’re building a business on rented land. Treat it that way. Meta’s TOS evolves fast, and dependency is a risk. Avoid putting all your revenue in one stream.

Here’s how smart publishers diversify inside the platform:

  • Stars and Live Gifts: Add interactive sessions once or twice a week.
  • Subscriptions: Offer exclusive behind-the-scenes content or early drops.
  • Cross-promotion: Grow other Pages or accounts within your network to spread audience risk.

With CPMs averaging $1–$3 per 1,000 views, even small shifts in audience geography can mean thousands lost… or gained. Focus on maintaining a Tier 1 audience base for stable returns.

3. Scale Strategically

Scaling isn’t just about posting more. Rather, it’s about optimizing what already works.

Inside Meta Business Suite, track:

  • Your CPM trends (per content type)
  • Engagement vs. reach ratio (a proxy for retention quality)
  • Top-performing content themes by niche

Then double down. Turn every successful post into a content framework: remix, localize, and cross-post it.

We’re already forecasting a new revenue share model and clearer payout transparency coming later this year. When that happens, the Pages already running like proper publishing brands will get prioritized for bonus invites.

4. Watch the Trends

We’re seeing early signs of Stories-based payouts and AI-assisted post formatting tools entering Meta’s internal tests. These will likely roll out to Professional Mode users first, giving early adopters a serious edge.

Staying ahead means knowing what’s coming and positioning your Page for it.

If you’re ready to scale from “approved” to “earning consistently,” our consulting programs offer playbooks for content optimization, ad structure, and growth systems tailored to your niche.

Facebook Content Monetization Program FAQs

How long does it take to get approved for Facebook’s Content Monetization Program?

Approval reviews typically take 1–4 weeks, but if you’re waiting for a beta invite, it can stretch up to 90+ days. The fastest path? Express interest in your Professional Dashboard, post consistent originals, and stay active while waiting.

What if I’m not invited to the beta program?

You can still express interest in Creator Studio under the Monetization tab. Focus on hitting 10K followers and 600K watch minutes. Those are your golden metrics.

Which niches are best for monetization approval?

Facebook favors advertiser-safe niches like lifestyle, pets, fitness, motivation, and entertainment. Avoid saturated or controversial topics like war, crime, and politics. They slow approval and lower CPMs.

Can personal profiles apply for monetization?

Yes! If your profile is switched to Professional Mode and is 90+ days old, you can apply under the same rules as Pages. Meet the same thresholds: 10K followers and 600K watch minutes.

Why was my Page rejected for monetization?

Common reasons include unoriginal content, policy violations, and low engagement or non-Tier 1 audience. Run an audit via Creator Studio → Monetization Eligibility Checker.

How much can I earn once approved?

Earnings vary by niche and geography:

  • Reels/Videos: $500–$5,000/month (top creators hit $35K/month)
  • Photos/Text: $200–$2,000/month
  • Stars/Live: $100–$1,000 per session

Do I need to be in a specific country to qualify?

Yes. Only creators in eligible countries (e.g., USA, UK, Canada, Australia) qualify.Admins and audience demographics must align. Meta rewards Tier 1-heavy audiences.

How can I boost my chances of getting invited?

Post consistent originals, run follower ads ($0.005–$0.02/USA follower), and stay active. Meta’s system prioritizes stable, consistent growth.

What happens if I lose eligibility after approval?

Violations (e.g., non-original content) can pause payouts instantly. Audit regularly via Eligibility Checker, keep your content fresh, and avoid reuse.

Conclusion

We’ve covered how it works, who qualifies, what causes rejections, and the strategies that turn approval into actual earnings.

At Publisher in a Box, we’ve helped creators scale from zero to $8.5K/month, with even smaller Pages clearing $2.8K/month. These results are frameworks.

Here’s the bottom line:

You don’t need luck. You need structure. The right metrics, clean content, and data-driven growth systems that make your Page look like a publishing brand, not a hobby project.

If you’re ready to stop guessing and start earning, it’s time to move beyond trial and error.

Book a consulting session with our team. We’ll help you diagnose what’s blocking your approval and scale your revenue fast.

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If you want or need help growing a Facebook monetization enterprise, check out our programs: 🔑 Turnkey Management (Facebook, Google Discover, Syndication) 🧠 Elite Consulting (Facebook, other platforms coming soon)