How Feel-Good Facebook Pages Quietly Pulled in $90M Since 2015 (and What You Can Learn From Them)”
Since we used to work with these guys back in 2017, I know their EXACT assets and strategies inside out, and am sharing them with you here…
When we started working with them they were a bunch of teeny tiny pages.
I didn’t think much about them at the time, judging them for their super clickbait nature and their use of headlines that made me want to take a drill to my skull.
Clearly, I underestimated them. These two chaps ended up making over $90mm, profitably and with no funding.
Very impressive. Here’s how they did it
1. Their Asset Base
They have 8 main Facebook Pages.
7 of them focus on specific niches, and one of them is a catch-all page that shares the best content from the whole network of pages.
The main one is called Shareably (this was their first Facebook page and what the entire company is named after)
Then there’s… The Animal Channel (I think this one is about food?) Home Hacks Relieved (about health and wellness).
They also have pages about… Parenting, Music and dance, Inspiring and uplifting stories and food.
2. The Page Followers
The main Pages range between 105k followers for the smallest one to 3.6 million followers for their main page.
Their entire network is well under 10 million followers, if not 7 million.
This may sound like a lot of followers, but when you consider that they made $90,000,000+ from it, that these pages started at 0 followers, and that each follower costs around a penny ($0.01)… you start to realize that their return on investment is astronomical.
[By the way, we help you build infrastructures and to generate results like this in our Elite Consulting program… more info at the end of this post)
They also have a ton of smaller pages that they use for testing purposes.
Testing works like this…
Step 1: share test content from other third party sources on your tiny pages
Step 2: push to production the content that performed the best, and then share them on your next tier of pages (in this case it would be any of the pages mentioned above with the exception of their main page, Shareably)
Step 3: push out the top performers from this last set of pages to your biggest page(s), in this case to their Shareably page with 3.6 million followers.
All the big players who are serious with their Facebook enterprises do this.
3. Their Content Strategy
Here is the kind of content that they share… Here’s their top performing post in the last month.
This is one of the few that they make that I really like and isn’t too clickbait.
As you can see, it’s the typical image + link in first comment format, with the headline at the bottom of the pic.
The way they wrote the headline is great too, as it leaves the juicy information out of the equation, forcing you to click to learn more.
I also like that they have the call to action ‘see in comments’.
This used to cause spam violations in the past, but now that Facebook relaxed their overly sensitive moderation, it might be worth a shot to do this again.
This is their second highest performing post in the last month… as you can see, this is where the clickbait slop begins (sorry, Kevin).
What’s interesting is that their engagement is actually very low for a page of this size. 8.1k engagements for the second highest performing post and 1.4k engagements for the third highest performing post?
Some of our tiniest pages get more engagement than this.
The SECRET, however, is in the headlines. These super clickbait headlines encourage clicks like nothing else. So even if the engagement is low, people are clicking like crazy.
Here is their third highest performing post.
This one isn’t as clickbait-y although is a feel good story.
This one likely got very low clicks, but at least it drove decent Content Monetization revenue.
Here’s a post that does AMAZING wherever it’s shared.
They actually ripped this one off from one of our pages – it’s one of our most viral topics ever, always gets crazy clicks and engagement.
So, even though the engagement here is low, I guarantee you they made more money from this post than almost any other. I wish I didn’t share this with you, but oh well… you’re welcome.
Final Thoughts
All of the above is good and well, but it doesn’t explain how one can make $90,000,000 in 10 years – an average of $9,000,000 per year.
One of their secrets?
Facebook Ads arbitrage!
Here’s what they did: Their first step was building out their own ad stack.
This is actually their main core competency and they’re damn good at it.
They used this ad stack to get super high RPMs.
Then they built their site with a format that prioritizes clicks above all else. And speed. Blazing fast load times are super important. Then they start sending Facebook Ads traffic.
They would send traffic to their highest RPM articles, and they would format those articles in such a way to ensure they have the highest possible RPM.
They figure out the RPM by sending organic Facebook traffic to those landing pages first.
They would first test out a bunch of different creatives for their Facebook Ads, and then pick the ones that perform the best.
They’d update the creatives every month or so to make sure it stays fresh and would constantly be testing.
One can easily spend anywhere from $20,000 to $200,000 per month on Facebook Ads – and why not as it’s profitable.
Your margins can be anywhere from 20% to 50%, usually somewhere in between.
Again, you can only get to this point of doing Facebook arbitrage successfully if you do all of the organic traffic generation steps first. One step at a time!
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