Dozens of pages have found a hack that’s boosting their post performance tremendously.
It’s so simple – they just add a ‘location’ to their post. Ideally, a city with a huge active population.
Most pages choose New York, NY (for obvious reasons).
Why does this work? Your post starts popping up for anyone in NY or searching for NY or in the NY feed.
It’s like the old hashtag strategy but now it’s location based.
Here’s how the post performed on this relatively small page (this is their 234K page)
Here’s another example from an even smaller page
Why It Works So Well
Facebook’s algorithm prioritizes relevance and engagement. When you tag a location, you’re giving the algorithm extra context for who might care about that post.
- Posts with locations often get more local shares (because people feel it’s relevant to “their city”)
- Facebook loves posts that get engagement quickly — and local engagement can kickstart the viral loop
- Your content can surface in the “City Feed” for that location, reaching users who might never have seen your page otherwise
Even if your content isn’t strictly local news, the location tag can give you an initial boost of reach — enough to get more reactions, comments, and shares.
Best Practices for Using Location Tags
To get the most out of this hack, follow these tips:
- Choose major cities with large, active audiences (New York, Los Angeles, Chicago, London)
- Test multiple locations to see which drives the highest reach
- Use the tag consistently — Facebook favors patterns
- Avoid misleading people — if the content is wildly unrelated to the city, you may annoy some users
Use It While It Works
Like any good growth hack, this one may not last forever. Facebook could tweak how location tags work at any time. But for now, pages are seeing tremendous lifts in reach and engagement simply by adding a location tag.
If you’re struggling with declining reach, try this on your next few posts — and watch what happens to your numbers.
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