Publisher in a Box

Search across our learning center -- articles, newsletters, and more.
Start typing or click a topic above.

Stay in the Loop

Get exclusive publishing strategies, industry insights, and early access to new features. No spam -- just signal.

Join 2,000+ publishers. Unsubscribe anytime.
Case Studies

How to Build a Profitable Facebook Page in the Economics & Financial News Niche: A Case Study

How to Build a Profitable Facebook Page in the Economics & Financial News Niche: A Case Study

Great news for people who want to create content that they find more intellectually stimulating and that’s not for people who eat soup with a helmet on! Page and post examples below

People keep saying that you can only make BIG money with Facebook publishing by targeting general niches like ones about puppies, grandmas and football – WRONG!

Facebook is heavily rewarding publishers who focus on more useful and intellectual content, driving users away from platforms like X and towards.

Let’s take a look at an example Facebook Page that’s KILLING it…

1. Example Finance Page

Here’s one of our favorite pages to curate from that focuses on economics and financial news.

Usually one finds content like this more on platforms like X, but this guy has figured out a way to make it work great on Facebook too.

I will bet you my left testicle that his RPM’s are phenomenal.

He creates trending content that covers what’s happening in the news, all with a slant towards financial and economics news.

Here’s an example…

He varies post types as well, it’s not all just image shares.

Here’s him doing a viral text post, of course the one with a black background as this format performs by far the best out of all the text format post types.

He also dabbles in political news which is doing okay for him too.

As one of his engagement tactics, he also leaves comments underneath his posts to boost engagement (see below).

He’s also testing out random engagement-bait post types, and clearly not everything is working out, but it’s always worth a test!

We’d recommend he set up some test pages instead so the performance of the main page isn’t diluted.

Here’s a post that you’d never think would do well on Facebook, but he figured out a way to present this information in a sensational way, just like Facebook loves.

For some reason he doesn’t have a website to drive traffic to – BIG MISTAKE!

He can drive a ton of traffic to his site while still making money from the Content Monetization program, and his site would easily get EXTREMELY high RPMs if on an ad network like Mediavine or Raptive in tandem with this niche.

Josh, if you’re listening to me here, do not ignore this advice – you can double or triple your earnings almost immediately!

Resources to help you grow 

 Facebook Elite Consulting → Insider playbooks, tools, and training that power millions in revenue with 90%+ profit margins. Get $750 off by mentioning this newsletter.

 Turnkey Management for Facebook, Google Discover, Syndication and Ads → Maximize traffic and profits from your all your digital publishing assets with tailored programs that fit your strategy. We work on a 100% performance basis.

 NewBomb → Analyze, Publish and Share Viral Posts before they go Viral. Get 25% off your first month with code BREAKINGNEWS.

Publisher in a Box
Written by
Publisher in a Box

The team behind 300M+ managed followers. We help publishers scale traffic, revenue, and audience across Facebook, Google Discover, and syndication networks.

Related Programs

Want us to handle this for you?

Newsletter

Get more insights like this

Twice-weekly strategies, case studies, and algorithm updates from the team managing 300M+ followers.

Keep reading

Related articles

View all →
← Back to Learning Center