Case studies

Real publishers. Real numbers. Month by month.

Traffic figures come from the publisher’s own dashboards or Google Search Console, and any revenue estimate is labelled as one. Publisher names stay private unless the publisher agrees to be named.

Google Discover

A running and fitness publisher went from 1,342 to 220,042 Discover clicks a month

From 1,342 clicks in November 2025, the month before PIB, to 220,042 in September 2026, 164 times as many. Estimated revenue at a $30 to $50 RPM: $6.6K to $11.0K a month, an estimate, not reported earnings. Publisher anonymised.

  • 220,042Discover clicks in Sep 2026
  • 164xGrowth vs the month before PIB
  • $6.6K to $11.0KEstimated Sep revenue at a $30 to $50 RPM
Read the case study

Search Console Discover report, Nov 2025 to 27 Oct 2026

Search Console view of Discover clicks, impressions and click-through rate from 1 November 2025 to 27 October 2026: 1.02M clicks, 26.5M impressions, 3.85% average click-through rate. Site details removed.
The Epoch Times logoKen Truong
Social Media Director, The Epoch Times

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More results

Facebook Content Monetization payouts on single pages

Paid by Meta to the page for its content. These are Facebook’s own payouts, not website income. Page names and post images are blurred.

Facebook earnings dashboard showing approximately $41K for the month, with $40,877.51 from content monetization. Page name and post images are blurred.
$41KApproximate earnings in a single month: $40,877.51 from Facebook Content Monetization, on one page.
Facebook earnings dashboard showing approximately $17.8K, with $17,707.90 from content monetization, up 11.4%. Page name and post images are blurred.
$17.8KApproximate earnings: $17,707.90 from Facebook Content Monetization, up 11.4% on the previous period.
Facebook earnings dashboard showing approximately $14.7K for 1 to 21 July, with $14,741.98 from content monetization, up 70.7%. Post images and headlines are blurred.
$14.7KApproximate earnings, 1 to 21 July: $14,741.98 from Facebook Content Monetization, up 70.7%.

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