The new and improved Asset Marketplace launches in September: better features, more listings, and the option to list your own assets.

Seller tools

What is my publishing asset worth?

Pick the asset types you want to value, fill in the details, and get an instant estimate. For a Professional Asset Valuation, submit your assets for review.

Asset Valuation Calculator

Pick the asset types you want to value, then fill in the details. Estimate updates in real time. For a Professional Asset Valuation, submit your assets for review.

Step 1 — Select your assets

Estimated valuation range

$0 – $0

Estimated range. Actual valuation depends on engagement quality, compliance history, content library, and growth trajectory.

Professional Asset Valuation

Three steps to a certified valuation.

01

Submit basics

Five minutes. Tell us the category, monetization model, and ballpark figures. No documents required at this stage.

02

Diligence call

A 30-minute call with the PIB team to walk through your data sources, traffic mix, and operational structure.

03

Receive the valuation

A written valuation report with methodology, comparables, and a suggested ask range. Yours to keep — list with PIB or don't.

What we look at

The Professional Asset Valuation formula.

  • Trailing twelve-month revenue and net profit
  • Revenue concentration and diversification
  • Traffic source mix and resilience
  • Authority signals and backlink profile
  • Operating entity structure and transferability
  • Content production cost and freelancer dependency
  • Email list size and engagement (if applicable)
  • Comparable transactions in the past 24 months

The Professional Asset Valuation is an opinion. It does not constitute an audit or appraisal. Buyers run independent due diligence; sellers warrant the accuracy of submitted data.

What is my publishing asset worth? · Publisher In a Box Marketplace · PIB Asset Marketplace