Listing guidelines
List anything you own, described honestly.
We read every listing before it goes public. That is the whole of the gate. A person at Publisher Market checks that the asset is yours, that the numbers are ones you can stand behind, and that the listing says what a buyer needs to know. Most listings are answered the same day.
What lists
Asking prices run from $499 to $49,999 on a Direct Listing, which costs $19 to $49 for 6 months by band, with no success fee. From $50,000 Publisher Market brokers the sale and charges a success fee only.
Assets that earn nothing yet
An audience with no revenue is still an asset, and it still has buyers. Publisher Market prices it on the audience rather than on a multiple, says plainly that is what it did, and lists it. A valuation may recommend growing it first. That is advice, not a gate.
Facebook pages and page portfolios
One page or fifty, with or without the entity behind them. This is the asset class we operate ourselves, which is why the diligence here asks harder questions than a general marketplace would.
Content websites and publishing businesses
Display ads, affiliate, subscriptions, or a mix. A site, a list, and a team sold as one business belongs here too.
Newsletters, channels, and accounts on any platform
Instagram, TikTok, YouTube, X, Threads, Pinterest, podcasts. A social account is listed against the platform it lives on, and the platform's own transfer rules apply.
Domains and domain portfolios
Parked or developed, one name or a lot.
What does not
Six rules. Five of them protect the buyer, and the first one protects you.
Anything that is not yours to transfer
You must be able to hand over what you are selling. If the account, the entity, or the content belongs to somebody else, or a platform's terms forbid the transfer, it cannot list.
Part of an asset
Every listing is a 100 percent transfer of the whole entity. Publisher Market does not carry fractional interests, revenue shares, or pooled offerings, because selling a slice of a business is a securities question rather than a marketplace one.
Earnings promises
State what the asset did, with figures you can evidence. A listing that promises what a buyer will make, or calls the income guaranteed or passive, is declined. This is the single most common reason Publisher Market turns a listing away.
Figures you cannot show
You do not have to publish your statements, and you do have to be able to produce them in diligence. A number nobody can check is a number that collapses the first time a serious buyer asks.
Content we will not carry
Adult content, gambling, counterfeit goods, anything built on scraped or stolen content, and anything whose traffic comes from bought or automated engagement.
Assets under an active platform penalty
A page in the middle of a suspension or an unresolved violation cannot be sold honestly, because the buyer is not buying what the listing describes. Resolve it and come back.
What review looks like
- 01
You send it
Finish the listing and send it to us. Nothing is charged at that point and nothing is public.
- 02
A person reads it
Publisher Market checks the asset, the figures, and the words. The listing is scored on how complete it is, and a reviewer looks at whatever the score could not.
- 03
One of three answers
It goes live. Or we ask for something specific and send it back to you with the reason. Or we decline it and tell you which of the rules above it ran into.
- 04
The fee falls due when it is live
The listing fee is quoted when you submit and charged when the listing goes public, never before.
Turned away and think it was read wrongly?
Reply to the email we sent you. A person reads it, and a decision gets looked at again. You can also change the listing and send it back as many times as you need.