Facebook page
True crime page and newsletter, sponsors on contract
By the numbers
Audited by PIB before publication
- Followers
- 540K
- Monthly profit
- $5,100
- US audience
- 83%
- Asset age
- 3 years, 3 months
About this asset
True crime storytelling page with 540K followers and a twice-weekly newsletter of 42K subscribers at a 52 percent open rate. Revenue from Meta CM and newsletter sponsorships. PIB verified payouts, list quality, and sponsor contracts.
The story so far
Where it started, where it is, why it's for sale
- 01Where it started
A cold-case hobby account that found a huge, careful audience.
- 02Where it is today
A two-channel brand with sponsors on renewal contracts.
- 03Why the owner is exiting
The writer is signing a book deal with an exclusivity clause.
PIB Professional Asset Valuation
Estimated market value
Headline
$150,000
Confidence range
$135,000 – $162,000
Confidence level
High
The $139,000 ask sits inside the PIB range. An offer under $135,000 lands below the range PIB published, and the seller reads it with the same report in hand.
Asset snapshot
Audited by PIB before publication
- Niche
- True crime
- Monetization
- CM active, sponsored newsletter
- Payouts
- Paid monthly, 17 consecutive months
- Violations / suspensions
- None on record
- Last posted
- Active daily
What is driving value
Why this asset is strong
The list is the moat
42K double-opted subscribers at a 52 percent open rate. The newsletter alone would clear five figures at auction, and here it comes attached to its growth engine.
Sponsors renew
Both current sponsors are on their fourth consecutive quarter. Renewal contracts transfer with the entity.
What is limiting value
What a buyer takes on
Niche sensitivity
True crime requires editorial care with active cases. The included style guide handles it, and the record is clean, but a buyer should keep the standards.
Upside post-acquisition · Quick wins on top
Where a buyer could lift this asset further
Listed in priority order by PIB. The top three are the Day-1 quick wins; the rest are longer-horizon levers from the same valuation report.
Podcast feed
$1.5K to $4K monthly
The newsletter archive converts naturally to narrated episodes. Comparable true crime pods monetize from episode one through host-read ads.
Locked
What opens after the NDA
A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.
- The owner, the page and site names, and the direct links
- The seller's full confidential description
- The standardized data room: payout statements, traffic exports, and entity records
Private detail
Sign in to ask for access
The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.
Sign inWhat you are buying
What transfers at close
- The operating entity that holds the Business Portfolio. You acquire the entity, not the page on its own.
- Admin rights, added in stages across a 48 to 72 hour transitional window so the handover does not trip a platform review.
- Monetization setup and payout configuration exactly as the seller runs it today.
- The full content archive and posting history on the asset.
- Connected accounts, automations, and documentation named in the listing.
Transferring the entity keeps monetization and payout history intact. The seller confirms the exact inventory in writing before escrow funds, and anything the listing does not name is not part of the transfer.
Verification and diligence
What PIB checked, and what it did not
PIB audited this asset before the listing went live. Verification is a review of evidence the seller produced, not an audit opinion, and it does not replace your own diligence.
Checked before publication
- Revenue history against the payout and network statements behind it.
- Payout records on the platforms the asset earns from.
- Compliance history, including violations and suspensions on record.
- Account health and the standing of the operating entity.
- Traffic and reach data, pulled from the source rather than a screenshot.
Still yours to check
- Future performance. Verification covers what happened, never what happens next.
- Platform policy decisions, which sit with Meta and the ad networks and change without notice.
- Fit with your tax, legal, and financing position.
- The full document set, which opens in the data room once the NDA is signed.
PIB re-confirms payout status and account standing during the transitional admin window, before escrow releases to the seller.
How the deal runs
PIB runs this sale, from first contact to funds release
- 01
Verify your identity
Buyers anywhere complete KYC through Persona before PIB opens anything. Escrow and identity partners apply their own country coverage.
- 02
Sign the tri-party NDA
Buyer, seller, and PIB sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
- 03
PIB opens the data room
PIB has already run its diligence: revenue against payout statements, traffic from the source, compliance history, and the operating entity. The Professional Asset Valuation sits beside the documents.
- 04
Offers go through PIB
You make your offer to the brokerage team, not to the seller. PIB presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
- 05
LOI and terms, with PIB in the middle
PIB drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
- 06
Escrow.com settlement and a PIB-managed transfer
You fund Escrow.com directly, and PIB never holds the money. PIB manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.
This is a PIB brokered sale. Identifying detail opens after the tri-party NDA, every offer passes through PIB, and purchase funds settle through Escrow.com and never touch PIB.
After close
Who runs it on Monday
The handover
Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.
The first weeks
Posting cadence is the whole job on a social asset. Output drops the week a page changes hands more often than anything else does, so plan the calendar before the transitional admin window opens.
If you would rather not run it
PIB runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.
Questions and answers
Nothing answered yet
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