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Conservative news aggregator with a daily email newsletter
Acquire a right-leaning news aggregator with two ways to reach its audience: through the website (where readers click out to other publishers) and through an owned email newsletter that lands in their inbox every morning. Two independent ways to reach the audience, two independent revenue lines, one combined readership. The aggregator builds the daily reading habit; the email list locks that habit into a channel the algorithm cannot touch. Few aggregators in the category run an email list at all, the ones that do command a structural premium because the email file is a leveraged version of the aggregator audience: same user, two ways to monetize, two independent channels.
$2,000,000
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- Full seller-reported detail and the asset links
- Proof of payouts and traffic in the standardized data room, then the NDA for private fields
- A direct line to the seller for questions and follow-ups
- The offer panel, to make a unique offer on the listing
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