Content Website + Audience Asset

Air fryer recipe site with original photography

At a glance

Growing

Reported by the seller

The numbers on this page come from the seller and are not verified by Publisher Market.

Monthly profit: $720; $8,640 per year
Asking multiple: 2.2×; of yearly profit
Sessions: 88K; per month
Asset age: 2 years, 3 months
US audience: 81%

Today, per month

$720

The listing's own figure

After Publisher Market's growth plan, per month

$1,100 to $2,100

1.5× to 2.9× today's figure, modelledSee the plan

How it earnsDisplay plus affiliate

Included in the sale

The websiteDomain, hosting and content, 88K sessions per month

About this asset

Recipe site riding a durable appliance trend. 180 recipes with original photography, an email list of 9,400, and affiliate revenue from two cookware programs on top of display ads. Cleanly built on WordPress with documented workflows.

Publisher Market growth plan

Revenue, now and next

The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.

Today, reported by the seller$720
WebsitesRaise the display yield+$200 to +$400
SearchOpen Google Discover+$100 to +$300
SearchShow up in AI searchUp to +$100
SyndicationSyndicate the articles+$100 to +$200
EmailBuild the email layerUp to +$400
After the plan, per month$1,100 to $2,1001.5× to 2.9× today's figure, modelled

The listing's own figureModelled, low caseModelled, up to the high case

1WebsitesRaise the display yield+$200 to +$400
+$200 to +$400 per month
The move
Header bidding, price floors, a direct-deal layer and viewability work on the traffic the sites already have.
The arithmetic
+25% to +50% on today's $720 of display revenue at the same traffic.
What it takes
An ad-ops partner, four to eight weeks.
2SearchOpen Google Discover+$100 to +$300
+$100 to +$300 per month
The move
Discover rewards fresh, image-led articles on established domains. A site that publishes daily qualifies once its article template does.
The arithmetic
+15% to +40% sessions at today's $8.18 per thousand sessions.
What it takes
Article and image templates, then ongoing.
3SearchShow up in AI searchUp to +$100
Up to +$100 per month
The move
Answer-first pages with structured data, GEO (also known as AEO) work, which AI assistants cite and send readers through to.
The arithmetic
+5% to +15% sessions at today's $8.18 per thousand sessions.
What it takes
Structured data and page templates, then ongoing.
4SyndicationSyndicate the articles+$100 to +$200
+$100 to +$200 per month
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The arithmetic
About half of what Google Discover earns: 50% of $100 to $300.
What it takes
Feed setup and partner applications.
5EmailBuild the email layerUp to +$400
Up to +$400 per month
The move
Sign-up units on the sites and the pages feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
The arithmetic
0.5% to 2% of monthly sessions captured over a year, at $0.10 to $0.25 per subscriber per month.
What it takes
A newsletter stack and sign-up units, twelve months to scale.

Rather not run it yourself

Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.

How Publisher Market runs assets

A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Locked

The rest of this listing

Direct listings publish the asset's figures in public and keep the identity behind the unlock, so a seller is not handing their page name to every passer-by.

Locked

The asset names and the direct links behind the listing
The seller's own detail and any documents they attached
A direct thread with the seller, then the offer panel

Private detail

Unlock this listing

Agree to the marketplace terms and verify your identity once. The identity check then carries to every listing on the marketplace.

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What you are buying

What transfers at close

The domain and the registrar account it sits in.
Site files, the database, and the full content archive.
Hosting, analytics, and every ad network account tied to the asset.
The email list and its sending account where the listing includes one.
The operating entity where the seller holds the site inside one.

The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.

Verification and diligence

What the seller reports, and what Publisher Market verified

Open Market listings publish as the seller submits them. Publisher Market did not audit this asset, and the page says so rather than dressing a claim as a fact.

Seller-reported, not verified

Revenue, profit, and payout history on this page come from the seller.
Followers, sessions, and audience percentages come from the seller.
Asset age, monetization status, and compliance history come from the seller.
Publisher Market reviewed the listing for completeness and category fit before publishing it. Nothing more.

Ask for these before you fund

Payout statements covering every month the listing claims.
A live screen share of the platform dashboard, insights, and account status.
Formation documents and standing for the entity holding the asset.
The content archive and any supplier or licensing paperwork behind it.

Verify during the transitional admin window, while Escrow.com still holds your funds. Escrow releases only after you confirm every transfer milestone.

How the deal runs

From first contact to funds release

01
Verify your identity
Buyers complete KYC through Persona. Verification takes minutes and keeps unqualified buyers out of seller diligence.
02
Offer directly
Open Market listings take offers straight from verified buyers. The seller accepts, counters, or declines. An offer binds intent, not money.
03
Run your own diligence
Ask for payout statements, a live dashboard walkthrough, and entity documents. Nothing on an Open Market listing is audited by Publisher Market.
04
Agree how you will pay
You and the seller settle this between you. Publisher Market does not hold the funds, take a cut, or sit in the middle. Publisher Market recommends an escrow service for anything above a few thousand dollars, and the arrangement is yours to make.
05
Transitional admin, 48 to 72 hours
You join as an admin while the seller stays in place, so access changes gradually and the asset stays clear of platform flags.
06
Transfer, then tell Publisher Market
Ownership moves on the terms the two of you agreed. The seller tells Publisher Market the asset sold, and the listing is marked sold and the renewal stops.

Unlocking opens the seller's own detail, the seller conversation, and the offer panel. An offer binds intent, not money. On a self-listed asset the two of you close the deal directly and Publisher Market is not a party to it.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Publishing cadence and the ad setup carry a content site. Keep the writer roster and the network placements running through the handover rather than rebuilding them after it.

If you would rather not run it

Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

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Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market does not broker this sale. On the deals it brokers, Publisher Market runs the diligence with the buyer.

Asking price

$19,400

Asking 2.2× the yearly profit of $8,640

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Listed until Mar 1, 2027 · 6-month Open Market term

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Seller

Publisher In a Box Inc.

Member since Sep 2026 · Identity verified

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Unlock the listing and read the valuation, the limits and what transfers before anything else.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.