Instagram account

Wellness recipe account, three sponsors on contract

PIB CertifiedAsking 6% under Publisher Market valuation

At a glance

Growing

Audited by Publisher Market before publication

Monthly profit: $2,700; $32,400 per year
Asking multiple: 1.9×; of yearly profit
Followers: 620K
Asset age: 3 years, 8 months
US audience: 66%

Today, per month

$2,700

The listing's own figure

After Publisher Market's growth plan, per month

$3,400 to $6,400

1.3× to 2.4× today's figure, modelledSee the plan

How it earnsBrand deals$2,100Affiliate storefront$600

Included in the sale

Instagram account620K followers
Monetization accountsBrand deals, Affiliate storefront

About this asset

Instagram account in the wellness recipe niche with 620K followers and a reel-led feed of high-protein meals. Revenue from brand deals with three food brands on rolling quarterly contracts plus an affiliate storefront. PIB verified the brand contracts, the payout records, and the operating entity.

The story so far

Where it started, where it is, why it's for sale

01Where it started
Started as a personal food diary during a training program in 2022.
02Where it is today
A brand-backed recipe account with contracts renewing each quarter.
03Why the owner is exiting
The founder is moving into full-time coaching and leaving the feed behind.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$64,000

Confidence range

$58,000 – $70,000

Confidence level

High

The $60,000 ask sits inside the Publisher Market range. An offer under $58,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Audited by Publisher Market before publication

Niche: Health and wellness
Tenure: Nearly four years
Monetization: Brand deals on contract, affiliate storefront
Payouts: Paid monthly, 14 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

Sponsors on contract, not on a handshake

All three brand deals run on written quarterly contracts with renewal terms. PIB read the contracts and the invoices behind them.

Reels that keep reaching new accounts

Non-follower reach ran above 60 percent of total reach across the last 90 days in the exported insights, which is what keeps the follower count climbing without paid promotion.

What is limiting value

What a buyer takes on

Brand revenue concentrates in one category

All three sponsors sell food products. A category shift in brand budgets would hit every deal at once. The affiliate line is the only revenue outside it.

The creator is on camera

About a third of the reels feature the founder. The transition plan moves the feed to a faceless recipe format over 90 days, and the seller films the bridge content.

Publisher Market growth plan

Revenue, now and next

The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.

Today, audited by Publisher Market$2,700
New platformsBrand deals and creator programs on Instagram+$600 to +$3,100
EmailBuild the email layer+$100 to +$600
After the plan, per month$3,400 to $6,4001.3× to 2.4× today's figure, modelled

The listing's own figureModelled, low caseModelled, up to the high case

1New platformsBrand deals and creator programs on Instagram+$600 to +$3,100
+$600 to +$3,100 per month
The move
Sponsored posts and the platforms' own creator payouts, priced on the audience the account already has.
The arithmetic
Instagram 620K at $1 to $5 per 1,000, per month.
What it takes
A media kit and a sponsor pipeline.
2EmailBuild the email layer+$100 to +$600
+$100 to +$600 per month
The move
Sign-up units on the site and the posts feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
The arithmetic
0.1% to 0.4% of followers captured over a year, at $0.10 to $0.25 per subscriber per month.
What it takes
A newsletter stack and sign-up units, twelve months to scale.

From the valuation report

Note 1 · $800 to $2K monthly
Launch a paid recipe membership
The account answers hundreds of recipe requests a week in comments. A membership with a weekly plan is the standard next product in this niche.
Note 2 · $500 to $1.2K monthly
Add a second sponsor category
Kitchen equipment and supplement brands buy this audience. One deal outside food reduces the concentration risk above.

Rather not run it yourself

Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.

How Publisher Market runs assets

A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity that holds the Business Portfolio. You acquire the entity, not the page on its own.
The account credentials, the recovery email and phone, and the two-factor handover, completed on a call with Publisher Market present.
Monetization, creator program, and payout settings exactly as the seller runs them today.
The full content archive and posting history on the asset.
Connected accounts, automations, and documentation named in the listing.

Transferring the entity keeps monetization and payout history intact. The seller confirms the exact inventory in writing before escrow funds, and anything the listing does not name is not part of the transfer.

Verification and diligence

What Publisher Market checked, and what it did not

Publisher Market audited this asset before the listing went live. Verification is a review of evidence the seller produced, not an audit opinion, and it does not replace your own diligence.

Checked before publication

Revenue history against the payout and network statements behind it.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions on record.
Account health and the standing of the operating entity.
Traffic and reach data, pulled from the source rather than a screenshot.

Still yours to check

Future performance. Verification covers what happened, never what happens next.
Platform policy decisions, which sit with Meta and the ad networks and change without notice.
Fit with your tax, legal, and financing position.
The full document set, which opens in the data room once the NDA is signed.

Publisher Market re-confirms payout status and account standing during the transitional admin window, before escrow releases to the seller.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Verify your identity
Buyers anywhere complete KYC through Persona before Publisher Market opens anything. Escrow and identity partners apply their own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
Publisher Market has already run its diligence: revenue against payout statements, traffic from the source, compliance history, and the operating entity. The Professional Asset Valuation sits beside the documents.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This is a Publisher Market brokered sale. Identifying detail opens after the tri-party NDA, every offer passes through Publisher Market, and purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Posting cadence is the whole job on a social asset. Output drops the week a page changes hands more often than anything else does, so plan the calendar before the transitional admin window opens.

If you would rather not run it

Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale and runs the diligence with you: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$60,000

Asking 1.9× the yearly profit of $32,400

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Seller

Publisher In a Box Inc.

Member since Sep 2026 · Identity verified

About the broker

Publisher Market Brokerage Team

United States

All marketplace listings are brokered by Publisher In A Box. Commission and transaction fees are disclosed up front.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Unlock the listing and read the valuation, the limits and what transfers before anything else.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.