Facebook page

True crime page and newsletter, sponsors on contract

PIB CertifiedAsking 7% under Publisher Market valuation

At a glance

Growing

Audited by Publisher Market before publication

Monthly profit: $5,100; $61,200 per year
Asking multiple: 2.3×; of yearly profit
Followers: 540K
Asset age: 3 years, 3 months
US audience: 83%

Today, per month

$5,100

The listing's own figure

After Publisher Market's growth plan, per month

$10,300 to $14,500

2.0× to 2.8× today's figure, modelledSee the plan

How it earnsMeta content monetization$3,200Newsletter sponsorships$1,900

Included in the sale

Facebook page540K followers
Monetization accountsMeta content monetization, Newsletter sponsorships

About this asset

True crime storytelling page with 540K followers and a twice-weekly newsletter of 42K subscribers at a 52 percent open rate. Revenue from Meta CM and newsletter sponsorships. PIB verified payouts, list quality, and sponsor contracts.

The story so far

Where it started, where it is, why it's for sale

01Where it started
A cold-case hobby account that found a huge, careful audience.
02Where it is today
A two-channel brand with sponsors on renewal contracts.
03Why the owner is exiting
The writer is signing a book deal with an exclusivity clause.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$150,000

Confidence range

$135,000 – $162,000

Confidence level

High

The $139,000 ask sits inside the Publisher Market range. An offer under $135,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Audited by Publisher Market before publication

Niche: True crime
Monetization: CM active, sponsored newsletter
Payouts: Paid monthly, 17 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

The list is the moat

42K double-opted subscribers at a 52 percent open rate. The newsletter alone would clear five figures at auction, and here it comes attached to its growth engine.

Sponsors renew

Both current sponsors are on their fourth consecutive quarter. Renewal contracts transfer with the entity.

What is limiting value

What a buyer takes on

Niche sensitivity

True crime requires editorial care with active cases. The included style guide handles it, and the record is clean, but a buyer should keep the standards.

Publisher Market growth plan

Revenue, now and next

The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.

Today, audited by Publisher Market$5,100
FacebookPut a daily editorial layer on the pages+$500 to +$1,300
WebsitesPut a website behind the pages+$500 to +$1,300
SearchOpen Google Discover+$2,600 to +$3,800
SyndicationSyndicate the articles+$1,300 to +$1,900
EmailBuild the email layer+$100 to +$500
New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$600
After the plan, per month$10,300 to $14,5002.0× to 2.8× today's figure, modelled

The listing's own figureModelled, low caseModelled, up to the high case

1FacebookPut a daily editorial layer on the pages+$500 to +$1,300
+$500 to +$1,300 per month
The move
Keep the posting schedule, and have an editor pick, time and rework the top posts each day. Steady human editing is what page payouts respond to.
The arithmetic
+15% to +40% on today's $3,200 from the pages.
What it takes
30 to 60 minutes a day across the pages.
2WebsitesPut a website behind the pages+$500 to +$1,300
+$500 to +$1,300 per month
The move
A site the pages link into turns the same posts into display sessions, and gives the audience an address outside the platform.
The arithmetic
Display revenue at 15% to 40% of the pages' $3,200 payout in the first year.
What it takes
A site build and a posting mix change, then ongoing.
3SearchOpen Google Discover+$2,600 to +$3,800
+$2,600 to +$3,800 per month
The move
The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A network that earns on Facebook earns about as much there.
The arithmetic
About what the pages earn on Facebook: 80% to 120% of today's $3,200.
What it takes
Article and image templates on the site, then daily publishing.
4SyndicationSyndicate the articles+$1,300 to +$1,900
+$1,300 to +$1,900 per month
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The arithmetic
About half of what Google Discover earns: 50% of $2,600 to $3,800.
What it takes
Feed setup and partner applications.
5EmailBuild the email layer+$100 to +$500
+$100 to +$500 per month
The move
Sign-up units on the sites and the pages feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
The arithmetic
0.1% to 0.4% of followers captured over a year, at $0.10 to $0.25 per subscriber per month.
What it takes
A newsletter stack and sign-up units, twelve months to scale.
6New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$600
+$200 to +$600 per month
The move
The content already exists. Cut it for each platform, and their creator programs pay on views.
The arithmetic
+5% to +20% of the pages' payout.
What it takes
An automation extension, then ongoing.

From the valuation report

Note 1 · $1.5K to $4K monthly
Podcast feed
The newsletter archive converts naturally to narrated episodes. Comparable true crime pods monetize from episode one through host-read ads.

Rather not run it yourself

Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.

How Publisher Market runs assets

A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity that holds the Business Portfolio. You acquire the entity, not the page on its own.
Admin rights, added in stages across a 48 to 72 hour transitional window so the handover does not trip a platform review.
Monetization setup and payout configuration exactly as the seller runs it today.
The full content archive and posting history on the asset.
Connected accounts, automations, and documentation named in the listing.

Transferring the entity keeps monetization and payout history intact. The seller confirms the exact inventory in writing before escrow funds, and anything the listing does not name is not part of the transfer.

Verification and diligence

What Publisher Market checked, and what it did not

Publisher Market audited this asset before the listing went live. Verification is a review of evidence the seller produced, not an audit opinion, and it does not replace your own diligence.

Checked before publication

Revenue history against the payout and network statements behind it.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions on record.
Account health and the standing of the operating entity.
Traffic and reach data, pulled from the source rather than a screenshot.

Still yours to check

Future performance. Verification covers what happened, never what happens next.
Platform policy decisions, which sit with Meta and the ad networks and change without notice.
Fit with your tax, legal, and financing position.
The full document set, which opens in the data room once the NDA is signed.

Publisher Market re-confirms payout status and account standing during the transitional admin window, before escrow releases to the seller.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Verify your identity
Buyers anywhere complete KYC through Persona before Publisher Market opens anything. Escrow and identity partners apply their own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
Publisher Market has already run its diligence: revenue against payout statements, traffic from the source, compliance history, and the operating entity. The Professional Asset Valuation sits beside the documents.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This is a Publisher Market brokered sale. Identifying detail opens after the tri-party NDA, every offer passes through Publisher Market, and purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Posting cadence is the whole job on a social asset. Output drops the week a page changes hands more often than anything else does, so plan the calendar before the transitional admin window opens.

If you would rather not run it

Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale and runs the diligence with you: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$139,000

Asking 2.3× the yearly profit of $61,200

Unlock the full listing

Free, and it takes one click. You get the asset names, the seller’s own detail, and a direct thread with them.

Express interest instead

Looking for something more specific

Say what you want to acquire. Sellers come to you.

Kind, niche, budget and size, in a few short questions. Publisher Market matches every new listing against it and puts it in front of the sellers who fit.

Post a buyer request

No fee to post a request.

Seller

Publisher In a Box Inc.

Member since Sep 2026 · Identity verified

About the broker

Publisher Market Brokerage Team

United States

All marketplace listings are brokered by Publisher In A Box. Commission and transaction fees are disclosed up front.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Unlock the listing and read the valuation, the limits and what transfers before anything else.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.