Independent Publishing Business

The Pulse: 126K Audience Across Newsletter, YouTube, Facebook and Instagram

At a glance

Reported by the seller

The numbers on this page come from the seller and are not verified by Publisher Market.

Monthly profit: $475; $5,700 per year
Asking multiple: 8.8×; of yearly profit
Followers: 127K; across platforms

Today, per month

$475

The listing's own figure

After Publisher Market's growth plan, per month

$2,200 to $6,500

4.6× to 13.7× today's figure, modelledSee the plan

How it earnsPaid Substack subscriptionsplus direct offers to the email list

Facebook49Kfollowers
Newsletter45Ksubscribers
YouTube20Ksubscribers
Instagram13Kfollowers

Included in the sale

Facebook page49K followers
Newsletter45K subscribers
YouTube channel20K subscribers
Instagram account13K followers

Not reported by the seller: US audience, asset age.

About this asset

The Pulse is a consciousness and current-affairs media brand launched in 2021 and sold here as one package across four properties. The Substack carries 45,000 subscribers, the YouTube channel 19,600, the Facebook page 49,000 and Instagram 13,000. Combined audience is 126,600.

The brand is the successor to a publication its founder ran for thirteen years. The audience predates the current properties and has followed the same editorial voice across both eras.

This listing is priced on audience, and the method is published here so buyers can check the working. Current revenue runs at about $5,700 a year from paid Substack subscriptions, and that figure measures how little has been built on top of the list. The owner runs the brand part-time and has never put a monetization program around it, so an earnings multiple would price five years of audience building at the level of a side project.

The ask is built from replacement cost: what a buyer would spend to assemble this audience from zero, discounted heavily for transfer risk. Newsletter subscribers cost $2 to $5 each through paid social. This listing values them well under a dollar, and values the three social properties at a fraction of general-market follower rates, because content in this category carries algorithmic headwind on Meta and YouTube.

The owner reports that direct offers to the email list have produced roughly $2,000 in the months he has sent them, and he sends them rarely. That response rate is the real asset: a list that converts, in a niche where direct response works, sitting almost entirely unworked.

This suits a buyer already running offers, an affiliate operation, or a newsletter portfolio in health, wellness, consciousness or independent media, who wants addressable audience to plug into an engine that already exists. Mainstream brand sponsorship is a poor fit for this category and the price does not assume it.

The buyer can keep the Pulse name or rebrand. The full audience transfers either way. The seller will hand over platform strategy and growth guidance on each property as part of the sale.

Publisher Market growth plan

Revenue, now and next

The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.

Today, reported by the seller$475
FacebookTurn on Facebook Content Monetization+$100 to +$400
New platformsBrand deals and creator programs on Instagram and YouTube+$100 to +$200
EmailSell sponsorships in the newsletter+$1,400 to +$4,500
WebsitesPut a website behind the pagesUp to +$200
SearchOpen Google Discover+$100 to +$500
SyndicationSyndicate the articlesUp to +$200
After the plan, per month$2,200 to $6,5004.6× to 13.7× today's figure, modelled

The listing's own figureModelled, low caseModelled, up to the high case

1FacebookTurn on Facebook Content Monetization+$100 to +$400
+$100 to +$400 per month
The move
Meta pays pages for the views their posts earn once Content Monetization is on. A steady posting schedule qualifies the page and keeps it paid.
The arithmetic
$2 to $8 per 1,000 followers per month on 49K followers.
What it takes
An eligibility review, then a daily posting schedule.
2New platformsBrand deals and creator programs on Instagram and YouTube+$100 to +$200
+$100 to +$200 per month
The move
Sponsored posts and the platforms' own creator payouts, priced on the audience the account already has.
The arithmetic
Instagram 13K at $1 to $5 per 1,000, YouTube 20K at $2 to $8 per 1,000, per month.
What it takes
A media kit and a sponsor pipeline.
3EmailSell sponsorships in the newsletter+$1,400 to +$4,500
+$1,400 to +$4,500 per month
The move
A sponsor line in every send, sold by the month.
The arithmetic
$0.03 to $0.10 per subscriber per month on 45K subscribers.
What it takes
A rate card and a sponsor inbox.
4WebsitesPut a website behind the pagesUp to +$200
Up to +$200 per month
The move
A site the pages link into turns the same posts into display sessions, and gives the audience an address outside the platform.
The arithmetic
Display revenue at 15% to 40% of what the pages earn on Facebook.
What it takes
A site build and a posting mix change, then ongoing.
5SearchOpen Google Discover+$100 to +$500
+$100 to +$500 per month
The move
The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A page that earns on Facebook earns about as much there.
The arithmetic
About what the pages earn on Facebook once monetized: 80% to 120% of it.
What it takes
Article and image templates on the site, then daily publishing.
6SyndicationSyndicate the articlesUp to +$200
Up to +$200 per month
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The arithmetic
About half of what Google Discover earns: 50% of it.
What it takes
Feed setup and partner applications.

Rather not run it yourself

Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.

How Publisher Market runs assets

A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Locked

The rest of this listing

Direct listings publish the asset's figures in public and keep the identity behind the unlock, so a seller is not handing their page name to every passer-by.

Locked

The asset names and the direct links behind the listing
The seller's own detail and any documents they attached
A direct thread with the seller, then the offer panel

Private detail

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What you are buying

What transfers at close

The operating entity, which is what the transaction moves.
Every social property named in the listing, handed over across a 48 to 72 hour transitional admin window.
The website with its domain, hosting, database, and content archive.
Ad network, analytics, and payout accounts, plus the automations that run the daily output.
The email list and its sending account where the listing includes one.

The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.

Verification and diligence

What the seller reports, and what Publisher Market verified

Open Market listings publish as the seller submits them. Publisher Market did not audit this asset, and the page says so rather than dressing a claim as a fact.

Seller-reported, not verified

Revenue, profit, and payout history on this page come from the seller.
Followers, sessions, and audience percentages come from the seller.
Asset age, monetization status, and compliance history come from the seller.
Publisher Market reviewed the listing for completeness and category fit before publishing it. Nothing more.

Ask for these before you fund

Payout statements covering every month the listing claims.
A live screen share of the platform dashboard, insights, and account status.
Formation documents and standing for the entity holding the asset.
The content archive and any supplier or licensing paperwork behind it.

Verify during the transitional admin window, while Escrow.com still holds your funds. Escrow releases only after you confirm every transfer milestone.

How the deal runs

From first contact to funds release

01
Verify your identity
Buyers complete KYC through Persona. Verification takes minutes and keeps unqualified buyers out of seller diligence.
02
Offer directly
Open Market listings take offers straight from verified buyers. The seller accepts, counters, or declines. An offer binds intent, not money.
03
Run your own diligence
Ask for payout statements, a live dashboard walkthrough, and entity documents. Nothing on an Open Market listing is audited by Publisher Market.
04
Agree how you will pay
You and the seller settle this between you. Publisher Market does not hold the funds, take a cut, or sit in the middle. Publisher Market recommends an escrow service for anything above a few thousand dollars, and the arrangement is yours to make.
05
Transitional admin, 48 to 72 hours
You join as an admin while the seller stays in place, so access changes gradually and the asset stays clear of platform flags.
06
Transfer, then tell Publisher Market
Ownership moves on the terms the two of you agreed. The seller tells Publisher Market the asset sold, and the listing is marked sold and the renewal stops.

Unlocking opens the seller's own detail, the seller conversation, and the offer panel. An offer binds intent, not money. On a self-listed asset the two of you close the deal directly and Publisher Market is not a party to it.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

A publishing business has two clocks: the daily social output and the site's publishing schedule. Both keep running through the transitional admin window or the revenue follows them down.

If you would rather not run it

Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.

Questions and answers

Nothing answered yet

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Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market does not broker this sale. On the deals it brokers, Publisher Market runs the diligence with the buyer.

Asking price

$50,000

Asking 8.8× the yearly profit of $5,700

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Seller

Collective Evolution Inc.

Member since Sep 2026

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Unlock the listing and read the valuation, the limits and what transfers before anything else.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.