Independent Publishing Business
Home fitness page and site, one calendar
At a glance
GrowingReported by the seller
The numbers on this page come from the seller and are not verified by Publisher Market.
- Monthly profit
- $620
- $7,440 per year
- Asking multiple
- 0.9×
- of yearly profit
- Followers
- 74K
- Sessions
- 19K
- per month
- Asset age
- 20 months
- US audience
- 81%
Today, per month
$620
The listing's own figure
After Publisher Market's growth plan, per month
$700 to $1,000
1.1× to 1.6× today's figure, modelledSee the plan
Included in the sale
- The websiteDomain, hosting and content, 19K sessions per month
About this asset
A 74K-follower page feeding a workout-guide site with 19K monthly sessions. Everything runs from one calendar. A tidy first acquisition for an operator learning the model.
Publisher Market growth plan
Revenue, now and next
The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.
- Today, reported by the seller$620
- WebsitesPut display ads on the site+$100 to +$300
- EmailBuild the email layerUp to +$100
- After the plan, per month$700 to $1,0001.1× to 1.6× today's figure, modelled
The listing's own figureModelled, low caseModelled, up to the high case
1WebsitesPut display ads on the site+$100 to +$300
+$100 to +$300 per month
- The move
- An ad network on the traffic the site already has, with header bidding once it qualifies.
- The arithmetic
- $5 to $15 per 1,000 sessions on 19K sessions per month.
- What it takes
- An ad network application, two to four weeks.
2EmailBuild the email layerUp to +$100
Up to +$100 per month
- The move
- Sign-up units on the site and the posts feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
- The arithmetic
- 0.5% to 2% of monthly sessions captured over a year, at $0.10 to $0.25 per subscriber per month.
- What it takes
- A newsletter stack and sign-up units, twelve months to scale.
Rather not run it yourself
Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.
A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.
Locked
The rest of this listing
Direct listings publish the asset's figures in public and keep the identity behind the unlock, so a seller is not handing their page name to every passer-by.
- The asset names and the direct links behind the listing
- The seller's own detail and any documents they attached
- A direct thread with the seller, then the offer panel
Private detail
Unlock this listing
Agree to the marketplace terms and verify your identity once. The identity check then carries to every listing on the marketplace.
Unlock listingWhat you are buying
What transfers at close
- The operating entity, which is what the transaction moves.
- Every social property named in the listing, handed over across a 48 to 72 hour transitional admin window.
- The website with its domain, hosting, database, and content archive.
- Ad network, analytics, and payout accounts, plus the automations that run the daily output.
- The email list and its sending account where the listing includes one.
The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.
Verification and diligence
What the seller reports, and what Publisher Market verified
Open Market listings publish as the seller submits them. Publisher Market did not audit this asset, and the page says so rather than dressing a claim as a fact.
Seller-reported, not verified
- Revenue, profit, and payout history on this page come from the seller.
- Followers, sessions, and audience percentages come from the seller.
- Asset age, monetization status, and compliance history come from the seller.
- Publisher Market reviewed the listing for completeness and category fit before publishing it. Nothing more.
Ask for these before you fund
- Payout statements covering every month the listing claims.
- A live screen share of the platform dashboard, insights, and account status.
- Formation documents and standing for the entity holding the asset.
- The content archive and any supplier or licensing paperwork behind it.
Verify during the transitional admin window, while Escrow.com still holds your funds. Escrow releases only after you confirm every transfer milestone.
How the deal runs
From first contact to funds release
- 01
Verify your identity
Buyers complete KYC through Persona. Verification takes minutes and keeps unqualified buyers out of seller diligence.
- 02
Offer directly
Open Market listings take offers straight from verified buyers. The seller accepts, counters, or declines. An offer binds intent, not money.
- 03
Run your own diligence
Ask for payout statements, a live dashboard walkthrough, and entity documents. Nothing on an Open Market listing is audited by Publisher Market.
- 04
Agree how you will pay
You and the seller settle this between you. Publisher Market does not hold the funds, take a cut, or sit in the middle. Publisher Market recommends an escrow service for anything above a few thousand dollars, and the arrangement is yours to make.
- 05
Transitional admin, 48 to 72 hours
You join as an admin while the seller stays in place, so access changes gradually and the asset stays clear of platform flags.
- 06
Transfer, then tell Publisher Market
Ownership moves on the terms the two of you agreed. The seller tells Publisher Market the asset sold, and the listing is marked sold and the renewal stops.
Unlocking opens the seller's own detail, the seller conversation, and the offer panel. An offer binds intent, not money. On a self-listed asset the two of you close the deal directly and Publisher Market is not a party to it.
After close
What happens after the sale
The handover
Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.
The first weeks
A publishing business has two clocks: the daily social output and the site's publishing schedule. Both keep running through the transitional admin window or the revenue follows them down.
If you would rather not run it
Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.
Questions and answers
Nothing answered yet
Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.
Ask a question
Log in to ask the seller. Answers are public. For private questions use Ask the seller after unlocking.
Log in to askDisclaimer
Before you rely on these figures
Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market does not broker this sale. On the deals it brokers, Publisher Market runs the diligence with the buyer.
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