Independent Publishing Business

Regional news brand, newsroom stays through transition

PIB CertifiedAsking 5% under Publisher Market valuation

At a glance

Steady

Audited by Publisher Market before publication

Monthly profit: $6,400; $76,800 per year
Asking multiple: 2.4×; of yearly profit
Followers: 780K
Sessions: 120K; per month
Asset age: 5 years, 11 months
US audience: 96%

Today, per month

$6,400

The listing's own figure

After Publisher Market's growth plan, per month

$12,700 to $19,600

2.0× to 3.1× today's figure, modelledSee the plan

How it earnsMeta content monetization$3,900Programmatic display$2,500

Included in the sale

The websiteDomain, hosting and content, 120K sessions per month
Monetization accountsMeta content monetization, Programmatic display

About this asset

Local news operation covering a two-state region: three Facebook pages totaling 780K followers and a news site with 120K monthly sessions. Revenue from Meta CM and programmatic display. A staff writer and a part-time editor come with the transition. PIB verified every channel.

The story so far

Where it started, where it is, why it's for sale

01Where it started
Founded in 2019 when the county paper cut its newsroom to two people.
02Where it is today
The region's largest news source across social and web.
03Why the owner is exiting
The founder is taking an editor role at a national outlet.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$195,000

Confidence range

$175,000 – $210,000

Confidence level

Medium

The $185,000 ask sits inside the Publisher Market range. An offer under $175,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Audited by Publisher Market before publication

Niche: Local news
Total assets: 3 pages, 1 site, 1 entity
Monetization: CM active, programmatic display
Payouts: Paid monthly, 30 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

A 96 percent US audience

Local news is the cleanest US-audience play in publishing. Advertisers pay for it and Meta CM rates reflect it.

Staff stays through transition

The writer and editor have agreed to 6-month continuity terms, so the buyer inherits a working newsroom rather than a rebuild.

What is limiting value

What a buyer takes on

News is a daily business

The operation needs editorial attention every day. Turnkey Management is available for a buyer who wants the cash flow without the newsroom.

Publisher Market growth plan

Revenue, now and next

The first figure is what the asset earns today. Everything under it is what Publisher Market does with an asset like this one, move by move, with the assumption behind each range in the open. A following on one platform is the start of a media business, not the end of one.

Today, audited by Publisher Market$6,400
FacebookPut a daily editorial layer on the pages+$600 to +$1,600
WebsitesSend the page audience to the sitesUp to +$1,400
WebsitesRaise the display yield+$600 to +$1,300
SearchOpen Google Discover+$3,100 to +$4,700
SearchShow up in AI search+$100 to +$400
SyndicationSyndicate the articles+$1,600 to +$2,400
EmailBuild the email layer+$100 to +$600
New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$800
After the plan, per month$12,700 to $19,6002.0× to 3.1× today's figure, modelled

The listing's own figureModelled, low caseModelled, up to the high case

1FacebookPut a daily editorial layer on the pages+$600 to +$1,600
+$600 to +$1,600 per month
The move
Keep the posting schedule, and have an editor pick, time and rework the top posts each day. Steady human editing is what page payouts respond to.
The arithmetic
+15% to +40% on today's $3,900 from the pages.
What it takes
30 to 60 minutes a day across the pages.
2WebsitesSend the page audience to the sitesUp to +$1,400
Up to +$1,400 per month
The move
Link posts from the pages into the site articles, so a follower earns a display session as well as a Facebook payout. One audience, two payouts.
The arithmetic
Display revenue reaches 50% to 100% of the pages' $3,900 payout, from $2,500 today.
What it takes
A change to the posting mix. No new build.
3WebsitesRaise the display yield+$600 to +$1,300
+$600 to +$1,300 per month
The move
Header bidding, price floors, a direct-deal layer and viewability work on the traffic the sites already have.
The arithmetic
+25% to +50% on today's $2,500 of display revenue at the same traffic.
What it takes
An ad-ops partner, four to eight weeks.
4SearchOpen Google Discover+$3,100 to +$4,700
+$3,100 to +$4,700 per month
The move
The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A network that earns on Facebook earns about as much there.
The arithmetic
About what the pages earn on Facebook: 80% to 120% of today's $3,900.
What it takes
Article and image templates on the site, then daily publishing.
5SearchShow up in AI search+$100 to +$400
+$100 to +$400 per month
The move
Answer-first pages with structured data, GEO (also known as AEO) work, which AI assistants cite and send readers through to.
The arithmetic
+5% to +15% sessions at today's $20.83 per thousand sessions.
What it takes
Structured data and page templates, then ongoing.
6SyndicationSyndicate the articles+$1,600 to +$2,400
+$1,600 to +$2,400 per month
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The arithmetic
About half of what Google Discover earns: 50% of $3,100 to $4,700.
What it takes
Feed setup and partner applications.
7EmailBuild the email layer+$100 to +$600
+$100 to +$600 per month
The move
Sign-up units on the sites and the pages feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
The arithmetic
0.5% to 2% of monthly sessions captured over a year, at $0.10 to $0.25 per subscriber per month.
What it takes
A newsletter stack and sign-up units, twelve months to scale.
8New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$800
+$200 to +$800 per month
The move
The content already exists. Cut it for each platform, and their creator programs pay on views.
The arithmetic
+5% to +20% of the pages' payout.
What it takes
An automation extension, then ongoing.

From the valuation report

Note 1 · $2K to $3K monthly
Direct-sold local advertising
The brand has never sold placements to the region's own businesses. Comparable local outlets make direct sales a third of revenue.

Rather not run it yourself

Publisher Market runs publishing businesses for owners who prefer not to run them day to day, on this plan or one written for the asset after close. A separate conversation, and it changes nothing about this transaction.

How Publisher Market runs assets

A scenario, not a forecast. Publisher Market modelled these figures from the listing's own numbers and the assumptions shown, for a buyer who runs the plan. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity, which is what the transaction moves.
Every social property named in the listing, handed over across a 48 to 72 hour transitional admin window.
The website with its domain, hosting, database, and content archive.
Ad network, analytics, and payout accounts, plus the automations that run the daily output.
The email list and its sending account where the listing includes one.

The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.

Verification and diligence

What Publisher Market checked, and what it did not

Publisher Market audited this asset before the listing went live. Verification is a review of evidence the seller produced, not an audit opinion, and it does not replace your own diligence.

Checked before publication

Revenue history against the payout and network statements behind it.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions on record.
Account health and the standing of the operating entity.
Traffic and reach data, pulled from the source rather than a screenshot.

Still yours to check

Future performance. Verification covers what happened, never what happens next.
Platform policy decisions, which sit with Meta and the ad networks and change without notice.
Fit with your tax, legal, and financing position.
The full document set, which opens in the data room once the NDA is signed.

Publisher Market re-confirms payout status and account standing during the transitional admin window, before escrow releases to the seller.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Verify your identity
Buyers anywhere complete KYC through Persona before Publisher Market opens anything. Escrow and identity partners apply their own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
Publisher Market has already run its diligence: revenue against payout statements, traffic from the source, compliance history, and the operating entity. The Professional Asset Valuation sits beside the documents.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This is a Publisher Market brokered sale. Identifying detail opens after the tri-party NDA, every offer passes through Publisher Market, and purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

A publishing business has two clocks: the daily social output and the site's publishing schedule. Both keep running through the transitional admin window or the revenue follows them down.

If you would rather not run it

Publisher Market runs publishing businesses for owners who prefer not to run them day to day. That is a separate conversation with the marketplace team, and it changes nothing about this transaction.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. Growth ranges are scenarios built from the listing's own numbers and the assumptions shown beside them, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale and runs the diligence with you: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$185,000

Asking 2.4× the yearly profit of $76,800

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Seller

Publisher In a Box Inc.

Member since Sep 2026 · Identity verified

About the broker

Publisher Market Brokerage Team

United States

All marketplace listings are brokered by Publisher In A Box. Commission and transaction fees are disclosed up front.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Unlock the listing and read the valuation, the limits and what transfers before anything else.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.